Customer Acquisition Cost (CAC) Calculator

Calculate your CAC to understand and optimize your marketing spend.

CAC Inputs

What is CAC?

Customer Acquisition Cost (CAC) is a metric used to determine the total average cost your company spends to acquire a new customer.

How to Use the Calculator

  1. Enter your total marketing and sales spend over a specific period.
  2. Enter the number of new customers acquired during that same period.
  3. The calculator will instantly show you your CAC.

Deep Dive on CAC

This section is reserved for more in-depth articles, case studies, or advanced concepts related to Customer Acquisition Cost. Content can be added here directly or imported from another file.

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